SEO marketing has been gaining enough popularity with an increased upsurge of people shifting to digital marketplaces. And coming in top searches is one of the main moto businesses we are striving for at present. This is what white label SEO helps digital marketing businesses to get themselves ranked in search engines without coming on the front foot.
Many businesses run to the third party marketing agencies aka white label SEO service providers to scale up their business since they lack the right resources both human and monetary.
White label SEO provides the necessary elements needed for the business upscaling and to deliver exceptional results without the need of building in-house teams.
Let’s learn what exactly white label SEO is and how it can work for your digital marketing agency.
What is White Label SEO?
The term white label is used by freelancers or third-party marketing agencies, which enables them to deliver the SEO services under another brand’s name. These are the customized SEO services that SEO professionals provide to the companies which need out-sourcing. The provider of the service provides the actual service while the company gets the credit.
Typically, the end client doesn’t even know that somebody else has been handling his project and ethically it is no offense until unless the confidentiality of the project’s credentials has been assured.
Investing in SEO white label reports you are investing in the scalability of your business.
It works best for both B2B and B2C products and services. It is more like a one-off project for the businesses when they do not have enough time to handle their SEO services themselves.
Both the contractor and the company works everything stated as per the agreement signed by both the parties on the onset of the agreement.
How does White Label SEO Work?
White label SEO is an agreement where you pretend to be doing all the SEO services for the end client whereas all the work has been done by someone else who has not been a part of your in-house team. It means you sell SEO services as one of your own services.
The white label provider does all the mentioned tasks for your client under your brand name. It is very important to discuss the scope of work, price and the timeline of project fulfillment at the start of your project to ensure everything runs smoothly.
The SEO agency and the company should clearly define what exact services they are expecting which includes: On-page SEO, off-page SEO and website audits to make sure nothing is left undone or overdone.
How much does White Label SEO Cost?
The cost of white label SEO services vary depending on the services, scope of work and industry, generally, it costs from few dollars to several dollars on the basis of complexity of work such as keyword research, content creation, link building, and other technical SEO services.
For instance, white label software might cost $100/ month. Smaller businesses might pay between $500-$1000 for basic SEO services while complex SEO campaigns might cost you $2500-$5005 per month.
It is necessary to get a detailed breakdown of services to make sure you get the right price for each service and nothing goes unpaid.
White Label SEO Benefits
There are many benefits to getting the SEO services from the third party as it saves you the risk of poor quality work since the providers are the professionals who know what strategy and which tool will work best.
On-demand Expertise
When you let the experts handle the SEO, you get a more pronounced and quick result than it would have been if handled yourway. They know the evolving trends and updates of SEO and they know when to stop what strategy.
You might not have enough resources nor enough time to get updated with evolving SEO tactics and strategies. If you would be doing it yourself, you have to train your employees on a regular basis and still you would miss a lot. So it’s best to let the expert handle the chore. They also have the experience which further adds up smooth processing.
You can offer more pronounced SEO services to your clients and can become one-stop-shop digital marketing needs thus enhancing customer retention and acquisitions.
Less Cost
It costs you a lot to train and to upgrade the skills and expertise of your in-house search engine optimization department. But by outsourcing, you save the overhead costs. You get whatever you want with no cost of training your employees.
They are expert at what they are offering which minimizes the risk which means no cost.
By delegating your SEO work to some SEO agency, you not only cut short the costs of in-house SEO, but also save yourself from the risk of doing it again which costs double. You also don’t have to subscribe for some expensive yet productive tools without which your SEO would have been incomplete.
Focus On Core Business
By delegating or outsourcing the SEO services from a reliable white label SEO company, you can focus on other operational activities of your business which needs more focus and attention.
You can invest more on building client relationships or strategic marketing without being bogged down by the technicalities of SEO.
Offers more Opportunities of Scalability
White label SEO agencies provide you more opportunities to scale up your opportunities without the additional need of onboarding additional resources. They have the capacity to grow with the businesses. The crew can complete the task in less time and with more precision.
No Need to Invest on SEO Tools
SEO is a whole process and each step has its own blend of SEO tools which are both paid and free. It can;t be done manually as most of the SEO is automated. So, if you want to make sure everything is checked you have to on-board various SEO tools. But under white label SEo, you don’t have to worry about the hefty subscriptions. They will keep all the tools they need and you don’t have to invest in them directly.
Securing Great ROI
White label SEO services help businesses to be more profitable and successful. With the right set of tools and strategies, they assure your more conversions and satisfied customers till the delivery.
You don’t have to waste time and resources on something which is out of your league, instead you can just outsource it and earn the profit with no risk of negative reviews of customer dissatisfaction. More customer retention hence more revenue.
Outsourcing the taks delegates your workload and helps you meet your deadlines which increases your brand reputation and authority.
What is the Difference Between White Label SEO and SEO Reseller?
Both the terms come hand in hand but they differ in respect to their roles. With white label SEO you mean that you deliver the top notch SEO solution to the other company which is actually done by the white label SEO provider instead of their inhouse team.
The SEO agency fulfills all the deliverables on the behalf of a company which partners with them for a defined timeline and delivers the service under their own brand name.
Whereas the SEO resellers sell the SEO services provided by the others. They hire the white label SEO providers. They typically include:
- Advertising Agencies
- Social Media Planners
- Content Marketing Agencies
- Reputation Management Agency
White Label SEO vs Black Hat SEO
| Characteristics | White Label SEO | Black Hat Seo |
| Definition | Services delivered by one company and sold by the other company under its own brand name | Set of strategies and techniques that violates search engine guidelines for better rankings |
| Compliance | Complies with search engine guidelines, thus focusing on real value even if the result come late | Often violates search engine rule and thus more prone to deindexing or hefty penalties |
| Techniques Employed | Quality content creation, legitimate link building, keywords research and enhancing website performance | Cloaking, keyword stuffing, content scraping and using private link network for link building |
| Objective | Increasing visibility, online authority and long term presence on search engines | To get short-lived improvements by any means which might not be ethically right |
| Risk Level | Low level risk | High level risk |
| Results | Positive and sturdy growth in websites ranking, traffic and conversions. | Quick gains but might end up in penalties with loss of traffic and compromised credibility, |
What to Expect from a White Label SEO Company?
Defined Outline of Work
White label SEO can help you design the outline and scope of work as per each client’s requirements. You can also expect them to help you choose the best SEO strategy and how to execute or implement it.
Being expert at it, they can even evaluate what time and resource each phase will require. It means white label clarifies the roadmap of the project as per each client’s requirement.
Technical Audits
Technical audits check the technical aspects of a website. It encompasses crawlability, indexability, rendering and rankability. They also suspect the status codes, HTTPS errors, site infrastructure and canonicalization.
On-page SEO
White label SEO providers ensure that the content on each page is optimally optimized not only for indexability but also as per ranking aspects. They offer services which include: keyword research, meta titles and meta description, content writing and optimization and alt text for images and videos. Optimizing all these things helps your client’s businesses to grow in organic searches.
Off Page SEO
Off page is also another aspect of detailed SEO. Most of the businesses only outsource this particular strategy because they lack the needed human capital and skill set for link building.
Is White Labeling Ethically Right?
White labeling SEO is completely legitimate. As long as the task has been delivered and is of top-notch quality, who does the main work doesn’t matter. But make sure everything is done as said and as mentioned by whoever is involved in the process.
Nowadays white label SEO is commonly used by the marketing agencies to expand their deliverables for their potential clients. With this. Marketing agencies could easily meet up the growing surges in demands without compromising on the quality and the deadline. This strategy is not just utilized in SEO, instead the white label softwares, food and electronics has also been equally common.
To keep everything sorted till the end and to make sure no one gets exploited or underpaid for his services, both the reseller and the white label SEO should clearly define certain things in write agreement which should include:
- Intellectual copyrights
- Liabilities
- Quality Control
- White label License
- Roles and Responsibilities of each party
- Timeline
- Compensation
Conclusion
If you wan’t to scale up your business without incurring the direct cost, white label SEO is your thing. They can handle all the SEO in whole making sure everything is delivered on time and of high quality. There are various white label SEO companies which you can get, but make sure you make the right choice since it is the end client which would be at stake in the end and no digital marketing business would want that.
Don’t end up falling for quick but more risk outcomes as mostly people do invest on black hat SEO. It might benefit you quickly but soon you lose all the traffic you got with a more negative impact on your brand’s credibility.
So, think wisely while outsourcing the SEO services. Make sure whatever white label SEO company you trust, they have a good reputation and have been doing it for many years to ensure they know everything regarding search engine guidelines.
