Link building is one of the most fruitful SEO outreach strategies where businesses strive to enhance their visibility. With SEO link building, we let other websites provide us with quality links to increase our brand authority. 

More the quality backlinks from a high-authority site, the more we will get the visits. There are many ways to get a link back from a website, but it is very much necessary to evaluate whether the links are good enough or they are just adding up to the spam. 

Not all links are deliberately created by the website owners or SEO marketers; you might get them from the editorial source. It is good in one way, but do check whether they are genuine links or they are just spam limiting the website resource. 

In this guide, you will learn about SEO link building in detail. In addition, you will also get an overview of what link-building strategies can help you earn a good quality backlink. 

What is SEO Link Building? 

In SEO, with advanced link building we mean to create a high-quality inbound link that helps your site increase its visibility and ranking opportunity in webpage search engines. It is mostly fruitful for those businesses that have just started their business and wanted to reach out to their potential customers naturally. If you are one of them, you can get an SEO link building service for creating backlinks from authoritative websites. 

Link building is to have a hyperlink that automatically navigates the Google crawler to your website. The hyperlink also increases the opportunity for the user to navigate to other pages on your website once the user has reached the destined page. 

Hyperlink Anatomy

You should be aware of how Google crawler interprets the created hyperlink or how it appears to the crawler. primarily, a hyperlink has four components: 

• Anchor Tag: It is the start of the created link. It actually tells the browser that this is a link created for something else to follow. 
• Hyperlink Referral: It indicates what the link is pointing to. It is not necessarily directed towards a webpage. Instead, it could be referring to an image or a file. 
• Visible text: It is an anchor text that gives the reader what it is about. It means it clears the browser or crawler of the context of the link. It is the only clickable text of the hyperlink therefore, mostly given a different color. 
• Closure Tag: it is the end of the link tag. 

What is White Hat Link Building in Seo? 

With white hat linking, it means getting a backlink from a website which complies to the google guidelines and have authoritativeness. 

It is a long term approach that that requires skilled content writers to create original content, followed by outreach to build awareness and encourage inbound links from external web pages

Why are Backlinks so Important in Seo? 

Just like other SEO strategies like on-Page or technical SEO, SEO link building is equally important. This practice actually helps your site’s opportunities to rank. 

Google interprets the quality backlinks as “votes of confidence” which increases the brand authority. 

Creating backlinks helps increase the traffic of pages which have been indexed but haven’t got the traffic they deserved. Google evaluates the quality of the page by the number of / quality of backlinks from other websites. In short, with a hyperlink other websites refer to your webpage as a good source which ultimately drives more traffic. 

What Makes a Quality Backlink? 

There are many different types of backlinks in SEO and there is no exact matrix to gauge the quality of your backlink. However, the SEO specialists consider that a good quality backlink should have some characteristics for sure i.e., authority, relevance, placement, and follow vs no follow status.

Authority 

If you have one link from a less known website and the other from a reputable website won’t be treated equally by the browser. The one with high repute, in other words more authority, will be more beneficial for us then the one with less authority. 

Always invest on the websites which are more influential and have more authority because it will increase your rankings more in the search engines. 

There are various link-building tools that can help you know which web pages are of high authority. One more thing that shall not be overlooked is that the entire website authority is different from a single page authority. Invest in those pages that have the same high authority as their overall website does. 

Relevance 

Make sure the links you have added are also relevant to the content you have added on the respective page. For example, if your blog is about health, it should be added to the webpage that has the same context, or else it might be considered as forced link insertion by the browser and its respective crawler. 

Placement 

The placement of links is also important. On a webpage, there are various areas where you can insert your link. As per the Google reasonable surfer model, the link should be placed in the content region, not in the sidebar or footer. Because the right placement determines the probability of clicking the link. 

Anchor Text

Anchor text is the clickable text to which the link is added. The anchor text gives the reader or the browser an insight into what the link is about. It helps the Google crawler read what the reference link is about and on what keyword it should be ranked. 

So a good-quality link should have a high-volume keyword as an anchor text. 

No Follow Vs. Follow 

No follow vs. follow implies the endorsement. For instance, if the link has been added as a do follow, it means the website owner is endorsing our website as a good and trustworthy resource, which enhances our ranking. With the following backlink, you tell the browser that your content is credible and useful. 

However, no follow link does pass recognition and referral traffic. 

What are Types of Backlinks in Seo? 

SEO backlinks are one of the most significant strategies of overall SEO. There are typically many different types of link building: 

• Paid Backlinks 
• Editorial Backlinks 
• Guest Blogging Backlinks 
• Badge Backlinks 
• Acknowledgement Backlinks 
• Forum Backlinks 

SEO Linking Checklist 

Examine Competitor Backlinks 

With using SEO tools, check from what websites your competitor has been getting backlinks from. With this, it might give you an overview of what potential websites you can invest in. 

First, invest in those websites that are giving a backlink to our actual homepage. It means they are referring to our  website, which would be best to start with. After this, check which competitor’s webpage has the most backlinks. By checking this, you will find the potential of webpages for your website. 

Create similar sources for your respective pages then to boost their ranking or clicks. 

Reclaim Broken or Lost Backlinks 

Link-building tactics Just as smoothly getting a backlink works, the same goes with backlinks being lost. You can either lose a backlink because the page is no longer existent or it has been redirected. 

With Semrush, you can easily enter your domain name and find the broken or lost links at the “found and lost” section. Some links that are lost might be from toxic sources. Don’t reclaim them. 

Check for what reasons other links have been lost. If the page is  no longer existent, then it is fine. But if the URL was removed due to the content refreshing or placement of the URL somewhere else, reach out and help them out for the right placement of the link in the new content. 

Create Linkable Assets 

Creating linkable assets, or link baits, is strategically done to attract potential links. The content is mostly written as industry research/surveys or how-to guides. 

But make sure the topic is link-worthy. Create quality content for which people want to put links as a referral link.  

Outreach

Outreach is an SEO link-building strategy where you reach out to others for a backlink. It could be reaching out via email or guest posting. It falls under the category of content marketing. For that, you have to research the websites that are related to your niche and would accept the other website link. 

Make sure you enlist those websites that aren’t only of your niche but also of good authority. 

You can provide them with a well-written article for a publication as a guest post. Or you can use a skyscraper technique where anyone with inferior quality web pages has been given many links. By creating a better webpage or a website, you can outreach linkers to review their external links so that they could reconsider linking to yours. 

Unlinked Brand Mentions

Unlinked brand mention is a way where any other brand mentions your brand name without adding a link. Though it might not add a link, it does affect your brand’s authority and credibility because the more the brands are mentioning your name, the greater the probability is that people would like to search it separately, enhancing your branded queries and thus more organic visits. It is one of the best link-building tactics. 

Make sure in all the link building tactics, the browser does not get an insight that all are intentional link building and are purposely done, as it also impacts negatively. 

How Link Building Helps Business to Rank? 

While there are many other ways to increase the organic searches and visibility of your site in SERPs, SEO building is equally significant. There are many ways SEO link building benefits businesses. Here are a few enlisted: 

• SEO link building helps to increase your organic traffic. It also drives referral traffic, thereby increasing the brand’s authority. 
• More the links you have from an authoritative and relevant website, the more probability is to rank in SERPs 
• Backlinks also improve your brand’s visibility. Each time the website that has provided you the backlink is browsed or opened, there are more chances to increase the conversion rate. 
• Backlinks also boost your brand authority, hence your chances of ranking high in SERPs.
• Users assume a website with more backlinks is a more trustworthy and credible source. 
• A good linking strategy also broadens your ROI. 
• Link building also helps you build relations with other people running in the same market. 
• Outbound links also enhance your probability of indexing new pages. 

Conclusion

Now, you might have been fully aware of how important SEO link building is together with other SEO strategies. Keep in mind that SEO as a whole is not a one-time process, Insead; it is a repetitive process that you have to keep on doing to retain the rankings or to multiply them. 

As backlinks created could break or be lost, this is what it is all about. You have to keep on checking all the quality links your website is getting directed by and also recheck if there are spammy backlinks and just remove them because they are just limiting your site from ranking in SERP. 

Need help managing your link building strategy? Let Rank Locale handle it for you. Our experts ensure your backlinks stay strong, relevant, and help your website grow steadily. Get in touch with Rank Locale today and take control of your SEO success!