In today’s digital era, having a strong online presence is essential to ranking websites online for any business success. Although millions of websites are competing with each other to increase their website’s visibility and traffic, it becomes difficult to stand out in the crowd. 

This is where search engine optimization comes into play to rank websites in search engine result pages (SERP). 

SERP contains several techniques to stand out such as keyword research, backlinking, content optimization, and more. While SEO seems a difficult task at first glance, there are several tools either paid or free available to make this process easier and smoother. 

In this article, we’ll discuss the 15 best SEO tools for websites and will also briefly explain why it’s important to utilize these tools for better performance and ranking of any website. 

Why are SEO Tools Crucial for Any Website?

Utilizing SEO tools is crucial for any website’s success.  They provide valuable insights and data to improve website performance in search engine ranking. 

With the help of these tools, you can analyze your website traffic, backlinks, keywords, and overall health of your website. 

Additionally, with the help of these tools, you can identify the area where your competitors are working best, track your and others’ performance, and go one step further than your rivals. 

Without these tools or lack of knowledge, one can’t find a way to boost their website in this digital era. 

TOP 15 SEO Tools for Boosting Websites

Here’s the list of the top 15 SEO tools to boost your website’s traffic.

Google Analytics

 

It’s one of the most widely used Google Analytics SEO tools available for free. It contains 50 million users monthly. 

• It provides detailed data on website traffic and user behavior. 
• It helps track conversions and goal completion for any website success. 
• It can easily integrate with other Google products for deeper analysis. 

SEMrush

 

It’s an all-in-one best-paid SEO tool and contains 6 million monthly users. It’s also known for its comprehensive competitive analysis. It contains several unique features such as

• It offers keyword research and tracking tools for SEO optimization. 
• It provides competitive analysis to analyze the key areas for improvement. It’s the most trusted Google site analyzer. 
• It has a content marketing tool kit for creating and optimizing website content. 

Ahrefs

 

Ahref is one of the paid tools that is famous for its advanced capabilities of backlinking among marketers and content creators. It has 4 million monthly active users. It contains several other features also, such as:

• It provides monitoring tools. 
• It offers a site audit feature for identifying technical SEO issues. 
• It has a keyword explorer tool for finding new opportunities for search engine ranking. 

Moz Pro 

 

Moz Pro is a trusted paid tool in the SEO industry and contains 6 million monthly active users. Mozbar is a Moz free tools list.  It provides several unique features such as:

• It provides keyword research, site auditing, and link-building facilities. 
• It has one unique feature of “Domain Authority” which means overall website authority based on backlinks and continent quality. 
• It has a site crawl feature to identify technical issues of any website. 
• It also contains an SEO Moz keyword explorer feature for advanced keyword research. 

Yoast SEO 

 

Yoast SEO is a freemium tool, which contains 5 million monthly active users. It’s one of the best SEO tools for WordPress plugins. While this tool is free, it offers a premium facility for advanced SEO such as internal linking suggestions and content insights. It contains several other features such as:

• It offers features such as keyword optimization, content analysis, and XML sitemap generation. 
• The plugin also provides features for social media sharing and website readability. 
• It offers premium extensions for additional features such as local SEO, and video SEO.

Screaming Frog SEO Spider

 

It is also a freemium tool and has 5 million monthly active users. It’s a desktop tool that provides crawling website features for technical issues. It has free tools with limited features and also premium tools for getting advanced SEO features. Additionally, it contains:

• It provides features such as metadata analysis, redirect tracking, and broken link identification. 
• This tool is beneficial for larger websites with complex structures. 
• It also provides training and consulting services for users to get their expertise in this tool. 

Ubersuggest

 

It’s a popular tool that offers free and paid versions and has 3 million monthly users. It contains features like

• The free version provides access to keyword research, backlink analysis, and rank tracking. 
• The paid version provides access to competitor analysis and content ideas generators.

SEO Review tools

 

This website offers several of the best free SEO tools for website optimization. Although it’s a free tool, it still provides great insights to users. 

• It provides features for backlink checkers, keyword research, and website page speed tests. 
• It provides on-page free SEO analysis features that also suggest where you need to improve your content. 
• People can benefit from this tool by improving their website’s online visibility. 

AnswerThePublic

 

This tool is a freemium tool but its monthly active users are not clear. However, it provides several features to its users, these are:

• It provides keyword research tool access to generate new keyword ideas. 
• It provides search volume data, suggests bid estimation for each keyword, and shows competition level. 
• It can be used for long-tail keywords based on your website and landing pages. 

Keywordtool.io

 

Keyword.io is a popular keyword research freemium tool that offers both free and paid access to its users. It provides access to long-tail keywords for Amazon, YouTube, Google, Bing, and other search engines. Not this, with this tool you can get:

• It generates 750 long-tail keywords for search queries in the free version. 
• The paid version provides unlimited keywords and provides access to advanced features like CPC and search volume data. 
• The monthly users of this tool include marketers, SEO professionals, content creators, and businesses to improve and develop online presence. 

Google Trends

 

It’s a free tool that allows you to see the popularity of keywords over time and in different regions. It provides several features to its users such as:

• It provides related topic queries and real-time trends from Google searches. 
• Although, it doesn’t provide search volume and competition data but gives valuable insights into trends and interests. 
• It offers insights into seasonal and geographical trends in search behavior. 

Google Search Console

 

Google Search Console SEO is a free tool provided by Google. It helps website owners to improve and monitor their website traffic on Google search results. It also helps you in

• It permits you to provide website performance with valuable data on impressions, clicks, and average position for your target keywords. 
• It also helps you identify crawl errors on your website and submit sitemaps to ensure that all websites index correctly. 
• It also provides insights into how users find and interact with your website. 
• It permits you to view important metrics such as click-through rate, mobile usability, and top-performing pages. 

Google Ads Keyword Planner

 

Google Ads keyword planner is a popular tool for keyword research in paid advertising. It offers a wide range of features to help you optimize your ads and campaigns and target the right audience. It also has:

• It provides search volume data, suggested bids, and competition level for each keyword. 
• It helps you easily create keyword lists and ad groups based on your website and landing pages. 

On-page SEO checker

 

The on-page free SEO checker is a valuable tool for website owners and content creators to search for their relevant keywords. This feature is available in paid tools such as SEMrush and Ahref. It includes features such as:

• It provides suggestions to improve important elements title tags, meta descriptions, and content optimization. 
• It provides guidance on how to make your website page more user-friendly. 
• It also has the ability to compare your page against top competitors and tell where you’re weak. 
• It improves the overall on-page SEO performance of your website. 

Bing Webmaster Tools

 

It’s a powerful tool for website owners and marketers. It provides several features to help improve your website visibility and traffic on the Bing search engine. It provides features such as:

• It’s similar to Google Search Console to improve your website performance on Bing. 
• It helps you with important metrics such as clicks, impressions, and average position of Google’s webmaster tools on Bing. 

Conclusion

Online reputation management is crucial for many businesses, and website owners to rank their online visibility. As such, SEO tools can be beneficial for the success of many website owners. 

By utilizing these tools appropriately as mentioned above, individuals can improve their website’s traffic, measure significant indicators, correct any indexation difficulties, carry out keyword research, and eventually increase their online presence.

At Rank Locale, we help businesses leverage the best SEO strategies to maximize their online presence. Need expert SEO assistance? Call us today at +0215878555 and let’s grow your business together!